Dr. Smitha Nayak
Additional Professor and Associate Director - 365体育直播, Public Relation & 365体育直播 Relation
Qualification: BBM, MBA (Marketing), PhD(Service Marketing), Erasmus Mundus Post Doctoral Fellow (European School of Business, Germany)
CURRENT ACADEMIC ROLE & RESPONSIBILITIES
- Associate Director (365体育直播, Public Relation & 365体育直播 Relation)
- Coordinator: Center for Marketing Advances
- Coordinator:?Indo-Geman Center for Applied 365体育直播 and Academic Excahnge (INGAR)
- Teaching UG and PG?courses?
AREAS OF INTEREST, EXPERTISE AND RESEARCH
Area of Interest
Consumer Behaviour, Healthcare Management, Higher Education
Area of Expertise
Consumer Behaviour, Healthcare Management, Advertising & Communication, Brand Management, Higher Education
Area of 365体育直播
Consumer Behaviour, Healthcare Management, Higher Education